Wash denim so the colour lasts
Turn inside out, cold cycle, skip the dryer. Your indigo will thank you.
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Style notes, fit guides, and useful finds for the pieces you wear every day.
4 stories
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A gentler wash day for mixed fabrics
Separate darks, bag the delicates, and air-dry shirts on hangers.
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The first wash that saves new indigo
Soak separately, then hang dry away from harsh sun.
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Linen wrinkles are part of the look
Steam the collar, leave the rest. That is the point of linen.
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